*What it is: *A waterproof brow putty that softly shapes and fills in brows for a natural, mistake-proof look that lasts.
Ingredient Callouts: Free of parabens. It is also cruelty-free.
What Else You Need to Know: This breakthrough putty glides on creamy and sets to a buildable powder finish, minus the powder fallout, for an instantly fuller, more defined look that won’t smudge. The complementary shades mimic brows’ gradient tones for the most natural-looking depth and dimension.
Clinical Results: In an independent consumer study of 72 subjects:
- 100% said it instantly fills in sparse brows for a natural look
- 100% said it adheres to brows and doesn’t cake or flake
- 98% said it’s smudgeproof and doesn’t transfer or rub off